Patricia Afonso


I help businesses, social ventures and individuals accelerate their impact through strategic and sustainable growth.

I am a digital & brand marketing specialist, social entrepreneur, and EMCC-Accredited Leadership & Personal Development coach – amongst other neat things.


As an award-winning digital and brand marketing consultant, I help organisations grow thanks to strategic insights, brand partnerships, and data-driven marketing initiatives – with a focus on digital channels and content.

I am an enthusiastic lateral thinker with 15+ years of experience working at all levels and with a range of global brands, local start-ups, social ventures, and the UK Government. Most notably, I’ve delivered stand-out marketing strategies & activations for Baileys, Smirnoff, Cadbury, Amazon, Samsung, Microsoft and Adidas.

In 2017, I was also nominated by the MediaWeek Awards for the campaign that launched the media brand "Tasty" in the Europe in association with Diageo. In 2015, I won a MediaWeek Award for the content execution and partnership I led between The Alzheimer’s Society and BuzzFeed.

  • To read more about my award-winning work and for client testimonials, visit my LinkedIn profile

  • To discuss solutions to your business needs or challenges keeping you awake at night, contact me at


As a Leadership & Personal Development Coach accredited at Practitioner level by the European Mentoring & Coaching Council, I help individuals and business leaders achieve their personal and professional goals – and get greater life satisfaction – through tailored coaching programmes.

By engaging clients in a creative thought-provoking process, I help them clarify their vision, values and purpose, and what success actually looks like for them, so they can formulate a strategic roadmap to achieve their goals. Leadership, emotional intelligence, resilience, confidence, career/life planning and change management are examples of skills my clients develop through my coaching expertise.

My intention is to equip my clients with range of empowering strategies, competences and practices that help them lead their professional and personal lives with greater clarity, purpose and confidence – and that help them sustain their efforts while finding joy in the process.

Coaching is tailored to each client's needs and learning style and held on a 1-2-1 basis over Zoom and in full confidentiality – I abide by the EMCC Code of Ethics & Diversity. I'm also always interested in increasing my positive social impact and offer concessions and ProBono coaching opportunities.

Some recent client testimonials:

  • "Patricia is extremely positive and encouraging. One of my goals was improving my confidence: a continuous focus on this in our sessions, combined with Patricia's support and frameworks, really helped me make significant progress in this area in just a few months." – Founder & CEO, Sustainable-fashion brand

  • "I’ve only done life coaching once before and Patricia’s style is much more effective. She doesn't try to give solutions but uses techniques to help me create and draw out my own where I feel stuck, which is significantly more effective. She’s engaging, structured and feels trustworthy." – Consultant, Real Estate Management

  • "Patricia is a kind and gentle coach, with excellent listening skills. The tasks chosen were interesting, helpful, and thought-provoking in the sessions and as homework. They were relevant and also useful to other aspects of my life. Patricia has helped me build my confidence and make me feel assured that I have the tools and the drive to find a path for myself." – Personal Trainer

  • "Sessions were positive and uplifting. I appreciate the different tools used by Patricia to encourage me to work out what I want, what is important to me, and how to get there. Coaching helped me think bigger, stay focused and importantly appreciate what I’ve achieved." – Yoga Teacher

Inspired to achieve results or curious about coaching and what it can do for you?

Book a Free 20-min intro call to discuss how coaching can support you and decide if it's right for you:


I am always looking to increase my positive social impact through coaching, mentoring and NED roles at social ventures – on a consultative or ad-hoc basis.

While I am part of the exec teams at social ventures Planty UK and Community Bridges, I also coach other start-up leaders with a positive social and environmental impact including entrepreneurs at Cambridge Social Ventures.

As a conscious leader myself, I have a particular interest in coaching other leaders who take responsibility for balancing profit and purpose. I am always seeking opportunities to help develop their leadership skills and resilience to accelerate their positive impact – and I also offer Pro Bono support.

If this resonates with you, get in touch to introduce yourself and discuss how I can support you. Email or schedule an intro call here.

Some of my influences:

Some of my own writing: